CCM Sustainability Campaign
Case Study
This academic project involved creating a sustainability campaign for CCM Hockey, with a sustainability report serving as the foundation of the campaign.
The report communicates the company's environmental and social initiatives through a clean, engaging layout that makes the information easy to understand. To extend the campaign across multiple platforms, I designed a series of supporting touchpoints, including a postcard, Instagram carousel, product tag, and product advertisement, creating a cohesive case study with a consistent visual identity.
As someone who grew up playing hockey and still plays today, this project had a personal connection for me. Being familiar with the sport and the CCM brand allowed me to approach the campaign from an authentic perspective while combining my interests in hockey, branding, and corporate communication.
Postcard
The postcard was designed as a quick, eye-catching introduction to CCM Hockey's sustainability campaign. It highlights key messaging from the sustainability report while directing audiences to learn more, serving as an accessible entry point into the broader campaign.
Product Advertisement
Created to support the sustainability campaign, this product advertisement features a custom-designed skate that reflects CCM Hockey's commitment to innovation, performance, and more sustainable product design.
Product Tag
The product tag extends the sustainability campaign to the point of purchase, giving customers a simple way to learn about the product's sustainable materials and environmental impact.
Instagram Post
The Instagram carousel highlights CCM Hockey's sustainability initiatives through engaging visuals and concise messaging, making key information from the campaign easy to understand and share.
View all Sustainability Report Pages
